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MA ADA 2009 > articles > The beginning of Metaverse sevice via a game console and its meaning as to PS3 Home _The application of VR_001

The beginning of Metaverse sevice via a game console and its meaning as to PS3 Home _The application of VR_001

May 9, 09:37 AM · Manki Park

Metaverse service is evolving novel technology based on the combination of communities and communication, following marketing, games, education as virtual innovation. I strongly introduce Sony’s ambition (over Second Life and Nintendo), novel game for playstation 3 (ps3), the Home that is produced by Sony Computer Entertainment with focus on role playing game – users for PS3.

According to Sony, service of the Home has clear visions and purposes as core contents that allow users to communicate with each other through this game console, PS3 and encourage them to build their virtual game communities as well as use game contents (1). Furthermore, it is likely that the Home is fundamentally focused on Metaservice in relation to some aspects of social interaction, game marketing and entertainments. Its service largely consists of 6 categories such as Home square, Home café, personal space, game space, Cinema and shopping mall respectively.

The beginner of this game can select their own avatar and offer personal space formed one room sized-space in flat as personal spaces (1). Basically, users can easily communicate with other user via text and headset system or real-time avatars technology as moving other space without any limits (2). Moreover, it contains different kinds of expression as a communication method not only speaking language but also gestures and finger or sign language (ibid).

What is the most important feature of this game is that it is quite different from existing Metaverse services like Second Life and There.com at a point of offering various contents that are fundamentally connected with game modules in virtual world (2). That means that only Sony can realize this kind of novel game contents business in Metaverse service or game contents service as first model or try. This is because Sony has a huge capital to lead new game trends in Metaverse service, offering the high quality of contents such as Sony games, Sony films and Sony music, which is distinguish from other service structure (1).

Home enables users to select contents and virtual communities depending users’ purpose and needs. In contrast to no contents in SL, Home shows killer contents to tempt users through Sony’s powerful contents companies like Sony Pictures and even Music for entertainment elements without any admission (1). It may be that it will be one of dangerous business models in Metaverse service. However Sony believes that it appears have considerable potential business model. They also think that the only high quality of content is only way and answer to survive and control new paradigms in the market (ibid).

Bibliography

(1) Asakura Rage ( 2000) The Ambition of Sony, Seoul: Bada books.

(2) Yakee Zmuto (2001) IT Revolution, from Sony, Seoul: Munhwa books.

(3) Watanabe Hiroyoshi (2008) , Destructive Trends, Seoul: wongjin books

Url Refereces

‘Sony Brings Gamers ‘Home‘’, Forbes

‘Sony Launches PlayStation Home’, Business Week

‘Sony launches PlayStation virtual community’, Associated Press

‘Sony’s Home Opens To 15 Million PSN Accounts’, Gamasutra

‘When Will Sony’s ‘Home’ Come Out of Beta’, , 2008.12.12 PC Magazine

GameTrailers

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